Challenge: A b2b technology firm selling data and AI services, with a pedigree in professional services, needed to move beyond referrals and events to generate a consistent pipeline of qualified leads.
Solution: WhyLab, a boutique LinkedIn Ads agency, partnered with the firm to create and execute a data-driven LinkedIn Ads campaign.
Results: Over 376 leads and 13 sales pipeline opportunities generated in Q1 2024, with a projected high return-on-ad-spend due to the client's £150k+ average deal size.
The client, a b2b technology firm offering data and AI services, boasted a leadership team with impressive backgrounds at McKinsey, Accenture, Deloitte and KPMG. Their reputation for delivering premium services was well-established. However, their reliance on referrals and events for lead generation resulted in an inconsistent sales pipeline. They needed a more predictable and scalable solution.
WhyLab, known for its end-to-end LinkedIn ad campaign creation, took a multi-pronged approach:
WhyLab's commitment doesn't end at campaign launch. Over the following three months, they meticulously optimised the campaign, refining targeting, content, and creative elements based on real-time performance data. This ensured continuous improvement and maximised results.
The results speak for themselves: in Q1 2024 alone, the campaign generated over 376 leads and 13 sales pipeline opportunities. Considering the client's average deal size of over £150k, the campaign is poised to deliver a significant return on ad spend (ROAS).
WhyLab's success wasn't just about generating leads. The collaboration fostered a deeper understanding of the client's business and target audience. This ongoing partnership ensures the campaign continues to evolve and deliver consistent results, empowering the client's sales team with a steady flow of qualified leads.
WhyLab's boutique approach offers several key advantages:
Are you a B2B technology firm struggling to generate a consistent lead flow? WhyLab can help. Contact them today to discuss how their LinkedIn Ads expertise can transform your lead generation strategy.
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